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For local businesses Be present at the moment of need

Get Local Services Ads set up correctly—and managed beyond launch.Pulse AI runs the system.

We coordinate eligibility and screening, configure the account, then manage bids, lead quality, disputes, and reporting while you stay focused on the work.

Clear monthly pricingService-specific deliveryPulse AI CRM included + usage
A home-service professional receiving a new customer leadManaged by Pulse AI

A correctly configured LSA account

Verification coordinated from start to finish

Ongoing lead quality, bidding, and dispute management

Understand the product

What you are buying—and how it works.

Google-approved service businesses with the licensing, insurance, responsiveness, and budget needed to compete for high-intent local leads.

This is a hands-on managed service. Pulse AI completes the work, monitors the channel, and explains the next decision each month.
Launch

What happens in month one

  • Confirm live category and market eligibility
  • Prepare and coordinate screening, license, insurance, and account requirements
  • Configure services, service areas, lead settings, bidding, and tracking
Ongoing management

What continues every month

  • Review lead quality and account responsiveness
  • Adjust bidding, budget allocation, job types, and service areas
  • File eligible disputes or credit requests and report the outcome
Access and inputs

What we need to do the work

  • Google account and business-profile access
  • Current licenses, insurance, and screening information
  • A funded ad account and a team prepared to answer leads quickly
Performance

How performance is evaluated

  • Charged and qualified lead volume
  • Cost per lead
  • Booking or revenue feedback supplied by the business
  • Disputes filed and credits received
Managed-service boundary

The monthly fee covers the strategy, production, management, monitoring, and reporting listed on this page.

Google advertising spendLicensing, insurance, or background-check costsGoogle screening, badge, eligibility, and credit decisions

Eligibility comes first

Businesses that may qualify for Local Services Ads.

Google limits Local Services Ads to approved categories and markets. These are the current U.S. category groups we screen before onboarding. Some categories are available only in select states or cities, and every advertiser must still pass Google’s applicable business, license, insurance, registration, review, and screening requirements.

Check my business eligibility →
Home and property services

Appliance repair · Bathroom remodeling · Carpet cleaning · Carpenters · Countertop services · Drain experts · Electricians · Fencing · Flooring · Foundation services · Garage door services · General contractors · Handyman services · Home inspectors · Home insulation · Home security · Home theater · House cleaning · HVAC · Junk removal · Kitchen remodeling · Landscaping · Lawn care · Locksmiths · Moving services · Painters · Pest control · Plumbers · Pool cleaning and contracting · Roofers · Sewage systems · Siding · Snow removal · Solar energy contractors · Storage · Tree services · Water-damage services · Window cleaning · Window repair

Legal and financial services

Bankruptcy lawyers · Business lawyers · Contract lawyers · Criminal lawyers · Disability lawyers · DUI lawyers · Estate lawyers · Family lawyers · Financial planning · Immigration lawyers · IP lawyers · Labor lawyers · Litigation lawyers · Malpractice lawyers · Personal-injury lawyers · Real-estate lawyers · Tax services · Traffic lawyers

Health care

Acupuncturists · Allergists · Audiologists · Chiropractors · Dentists · Dermatologists · Dietitians · Occupational therapists · Ophthalmologists · Optometrists · Orthodontists · Orthopedic surgeons · Physical therapists · Plastic surgeons · Podiatrists · Primary-care physicians · Veterinarians

Auto care

Auto body shops · Auto repair shops · Car wash and detailing · Tire shops · Towing

Beauty and wellness

Barber shops · Hair removal · Hair salons · Massage therapists · Nail salons · Personal trainers · Piercing studios · Tattoo studios · Weight-loss services · Yoga studios

Learning and people care

Beauty schools · Child care · Dance instructors · Driving instructors · First-aid training · Language instructors · Massage schools · Preschools · Tutors

Pet and animal services

Animal rescue · Pet adoption · Pet boarding · Pet grooming · Pet training · Veterinarians

Professional, real estate, and design

Architects · Funeral homes · Home inspectors · Insurance agencies · Interior designers · Real-estate services

Dining in select markets

Dessert and coffee · Food and beverage · Restaurants

Category and market availability can change. Architect, beauty, insurance, interior-design, drain, and tire-shop availability may be geographically limited; dining categories are limited to select markets. Review Google’s current U.S. eligibility list ↗

What is included

A complete managed system—not a list of suggestions.

We handle the recurring production, monitoring, and reporting required to keep the channel moving after the initial setup.

Business and category eligibility check before onboarding

LSA account creation or full account setup

Google Verified screening and verification coordination where eligible

Business profile optimization for LSA conversion

Service-area and job-type configuration

Bid strategy setup and ongoing bid management

Lead-quality review

Dispute or lead-credit support where the category and market allow it

Weekly optimization based on lead volume and performance

Monthly lead, cost, and credit report

How delivery works

From access to accountable monthly execution.

Once you choose a service, we collect only what that service needs, confirm access and eligibility, then establish the production baseline.

Start

Confirm current category and market eligibility

Collect the facts, access, goals, and constraints needed to start cleanly.

Build

Coordinate business screening and account setup

Build the service foundation and document what has been configured.

Manage

Manage leads, bids, disputes, and weekly optimization

Run the monthly cadence, surface decisions, and report meaningful movement.

Reporting without fog

See the work, the signals, and the next decision.

Every monthly report is built around the numbers and observations the service can actually support. No invented attribution and no guaranteed platform outcomes.

Monthly performance briefLSA Ads
Channel overview
Lead efficiency trendDirection of observed monthly signals
LaunchLead reviewOptimizeCurrent
Total charged leads
Cost per lead
Disputes filed and credited
Lead-volume trends

Simple monthly pricing

Local Services Ads

Management for one business account starts at $1,000/month. Add any of the other services for $500/month each. Platform ad spend and usage-based CRM charges are separate where applicable.

Book a strategy call ↗
Build your service stack

LSA Ads is included

Monthly total$1,000/mo
LSA AdsPrimary service
$1,000/mo
Add any other service for $500/month each
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You will confirm all optional services on Stripe before billing begins.

Clear information

Questions worth answering.

Is every business eligible for LSA?

No. Availability depends on Google's current category, location, licensing, insurance, and screening requirements. Google now uses the Google Verified badge for eligible advertisers, and we verify the live requirements before setup.

Is ad spend included?

No. The monthly fee covers management; Google bills your advertising spend separately through your LSA account.

Can every bad lead be refunded?

No. We review and dispute leads that meet Google's dispute rules, but Google makes the final credit decision.

Ready when you are

Build the right monthly growth stack for your business.